WSI Launches Internet Marketing Initiative for Printers

World’s Largest Internet Consulting Firm offers its’ ”Bolt –On Internet Marketing Solution to the Printing Community

Toronto, Canada, March 6, 2008 - WSI (We Simplify the Internet), a global leader in delivering the highest level Internet Marketing Consulting Solutions to businesses of all sizes, is taking its expertise to the Printing Community. WSI is taking the initiative of bringing its proven systems with tens of thousands of businesses to the printing industry in response to the numerous enquiries WSI receives from printers, designers and print brokers searching for expert assistance in addressing the growing customer demand for internet solutions as part of their clients marketing campaigns. Through their collaborative efforts WSI will help printers increase their services, grow their businesses and strengthen their relationships with existing clients.

“Traditionally printers have been the go-to guys for their client’s branding, marketing, designing and printing requirements. With the ever increasing demand for personalized campaigns, web to print and trans-promo printers are realizing that everything they have been hearing telling them they should be marketers if they want to remain relevant to their clients and grow their business is something they can no longer ignore. Teaching printers to become web enabled as Internet Marketing Consultants is something WSI can deliver. Our systems can help printers maintain their ‘expert’ status with their clients while becoming Internet Marketing Consultants” says Terry Kozachenko, Development Director of Graphic Communications at WSI.

According to Kozachenko, in today’s highly competitive environment, professionals in the printing (graphic communications) industry have to stay current and that includes trends and best practices of the Internet space. “We can help printers put some “e” in their business. A lot of them need us they just haven’t heard of us yet and we’re about to change all that. Printers are being told at every turn they should do something, WSI can show them how”. Kozachenko says. “WSI wants to help printers secure the special relationship between them and their clients. We believe WSI and the value we offer will provide printers with the tools they need to stay on top of the fast-changing trends of Internet Marketing. WSI is offering printers a shrink-wrapped solution that will extend their businesses into the Internet development/consulting realm, backed up with years of experience, at a fraction of the cost of doing it themselves.”

Currently, there is no number one brand supplying Internet solutions in the Graphic Communications Industry that can be trusted to deliver the goods. “We‘ve delivered tens of thousands of internet solutions to every industry imaginable since 1995” says Daniel Lattanzio, VP Franchise Development “and WSI plans to be very discriminating in our selection of printer partners. We’re going to help applicants realize their goals and provide them with an opportunity to participate and profit from what WSI sees as a revolution in the industry.”

Ron McArthur, president of WSI, says, “We are very proud of what WSI, as a team, has been able to accomplish.  All our efforts and initiatives are geared toward ensuring the success and profitability of our network. We continually hear the success stories from our offices in the field, and it is exhilarating being in a position to offer our experience and success to the printing industry. We are eagerly anticipating a long and mutually rewarding relationship with the entire Graphic Communications Community.”

About WSI – we simplify the Internet: With a network of over 1500 offices in 87 countries, WSI is the leading provider of Internet marketing solutions to small and medium sized businesses the world over. Headquartered in Toronto, Canada, WSI provides affordable Internet related services and technologies that deliver maximum return on investment for businesses. For the 8th consecutive year, WSI has been featured in Entrepreneur Magazine’s Top 500, as the #1 in its category. WSI offers its partners one of the most complete and comprehensive training and certification programs available anywhere today. As well, a dynamic ongoing support program is custom tailored to meet the unique and individual needs of each new business partner. WSI affiliates (Internet Marketing Consultants), both men and women of all ages, come from a wide range of backgrounds. Like a modern day architect, the job of each WSI business owner is to assess their clients' business needs using WSIs’ patent-pending Internet Solutions Lifecycle™ system. Each client’s Internet Solution is then customized to reduce business overheads, increase revenues and maximize strategic marketing initiatives. Each WSI business owners main focus is to continue to nurture the relationships with their clients by continually bringing value added strategies to their them thus creating a long term relationship and long term recurring predictable revenue.